CLIENTS: Leo Burnett/Distell

Art Source South Africa was appointed to manage key stakeholder relationships and strategy for Collison's White Gold Brandy, a Distell product.

For the summer/autumn season of 2008/9, Collison's launched their "Start with a Collison's" Campaign.

The campaign saw the brand align with the best of the creative industries to create networking opportunities for creative professionals and to introduce Collison's to a new audience.

The campaign was rolled out in two initiatives:

1. Summer Parties
   "Start Summer/ 2009 with a Collison's" saw Collison's host networking parties by partnering with creative organisations in Durban (The Space Design House), Cape Town (Bell-Roberts) and Johannesburg (Gallery MoMo).
   
   
2. Art with a Collison's
   This sees them taking the Collison's experience to selected top contemporary art galleries in Johannesburg (Gallery MoMo), Durban (KZNSA Gallery) and Cape Town (Bell-Roberts Art Gallery) for their opening events. This is a way to both access the niche audience that art attracts, as well as enhancing the experience that the gallery creates for its patrons at an opening.